More than 20 percent of Germans surveyed say they already use ride-pooling services (6 percent do so at least once per week), which can help reduce vehicle miles traveled and emissions (See also “ Shared mobility: Where it stands, where it’s headed,” August 2021). In addition, consumers are becoming more open to shared mobility options. Inner city trips with shared bicycles and e-scooters have risen 60 percent year-over-year and the latest McKinsey consumer survey suggests average bicycle use (shared and private) may increase more than 10 percent in the post-pandemic world compared with pre-pandemic levels (See also “ The future of micromobility: Ridership and revenue after a crisis,” July 2020). Consumer behavior and awareness are changing as more people accept alternative and sustainable mobility modes. In fact, over 150 cities in Europe have already created access regulations for low emissions and pollution emergencies.Ĭonsumer behavior. Many urban areas are also implementing access regulations for cars. Paris announced it will invest more than $300 million to update its bicycle network and convert 50 kilometers of car lanes into bicycle lanes. Beyond such mandates, most governments are also offering EV subsidies.Ĭities are working to reduce private vehicle use and congestion by offering greater support for alternative mobility modes like bicycles. The European Union presented its “Fit for 55” program, which seeks to align climate, energy, land use, transport, and taxation policies to reduce net greenhouse gas emissions by at least 55% by 2030, and the Biden administration introduced a 50 percent electric vehicle (EV) target for 2030. Regulators worldwide are defining more stringent emissions targets. Governments and cities have introduced regulations and incentives to accelerate the shift to sustainable mobility. The current opportunity to transform the way we move fundamentally results from changes in three main areas: regulation, consumer behavior, and technology. Those looking to relax can go to Parco Sempione, where nature provides respite from the energy of this dynamic and international city.This article is a collaborative effort by Julian Conzade, Andreas Cornet, Patrick Hertzke, Russell Hensley, Ruth Heuss, Timo Möller, Patrick Schaufuss, Stephanie Schenk, Andreas Tschiesner, and Karsten von Laufenberg, representing views from the McKinsey Center for Future Mobility. If shopping takes its toll on you, consider visiting Castello Sforzesco, a 15th century castle housing several museums. Brands of all kinds and street artists attract the attention of all visitors while at Via Santa Radegonda 16, Luini Panzerotti is a much appreciated street food shop providing unimaginable culinary experiences. The Corso Vittorio Emanuele II is the street for high-end shopping. Head to the rooftop of the flagship La Rinascente to enjoy the view of the animated square with a panorama of the Duomo. The classy and versatile Galleria Vittorio Emanuele II with luxury boutiques and high quality restaurants will turn any shopping or lunch expedition into a royal experience. However, shopping is what draws most crowds to this area. Duomo Square is enclosed by the gothic cathedral, the historic icon of Milan. The pulsating core of Milan is in Centro.
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